About this Blog
Environmental stories are everywhere - from the chocolate we eat to the TVs we watch. I use this blog to show how science communication matters in everyday life.
You can send me post ideas, freelance contacts and project leads via the contact page.
Topics
My Profiles
Sites Where I Write
Twitter Updates
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Blogroll
- Alison Arieff
- Amy Gahran
- Annie Schreffler
- Ari Daniel Shapiro
- Barker Health Blog
- Columbia Journalism Review
- Community Organizer 2.0
- Cosmic Revolutions
- Cynthia Graber
- Data Therapy
- David Biello
- Deborah Elizabeth Finn
- EarthSky
- Engineering for Change
- Envirothink
- Ever On and On
- Heather Boerner
- John Haydon
- Joseph Piergrossi
- Knight Center for Environmental Journalism
- Lisa Gualtieri's Blog on Health
- Living in Dialogue
- MIT Community Innovators Lab (CoLab)
- NetSquared
- New England Science Writers
- NewsTrust
- Pacific Standard
- Parenthetically Speaking
- PBS Nova Science Now
- Phil McKenna
- Plugged In
- Real Energy Writers
- Sara Peach
- Science Decoded
- Seth Borenstein
- Shiny Science
- Simran Sethi
- Snarky Scientist
- Society of Environmental Journalists
- The Nelson Institute for Environmental Studies
- The Why Files
- Untamed Science
- Wayne Maceyka
- You've Got Some Science on You
Tag Archives: communication
Customize Climate Communication
“What is the main lesson you’ve learned from trying to target specific audiences in your climate work?” David Minkow, who edits content for Climate Access and the Social Capital Project, asked me this question recently. In three words, my response is: … Continue reading
Posted in environment, marketing, media framing, nonprofit, science communication, work experience
Tagged climate, Climate Access, communication, environment, marketing, media, nonprofit, outreach
Leave a comment
Can Simplifying Jargon Be Entertaining?
Sometimes the act of simplifying jargon can be very amusing. At the American Association for the Advancement of Science 2013 Annual Meeting this week, one of the presenters cited this xkcd comic strip with a down-to-earth illustration of a space shuttle. … Continue reading
Nonprofits Can Cultivate Communication to Support Diversity
How can nonprofits build diversity awareness into their communication? There are no easy answers. But I find it helps to think of diversity-friendly communication as a tapestry. If you weave diversity awareness into each aspect of your outreach, you’ll see … Continue reading
Posted in marketing, Massachusetts, media framing, nonprofit, public health
Tagged Be the Media, boston, CIRTL, class, communication, diversity, Elena Letona, Kathleen Pequeno, low-income, messaging, mobile, nonprofits, outreach, Progressive Communicators Network, race, Sherrill Sellers, stakeholders, video
Leave a comment
The Many Faces of Global Warming in the United States
This post is a response to a question I received from Climate Access. How does one put a human face on images of global warming? Local images engage audiences. In recent years, lack of locally relevant images and stories has … Continue reading
A Green Communication Guide
Sometimes I joke that sifting through environmental news is a forbidding task. Depending on what is going on in the world, it can be intimidating to log into Twitter, visit RSS feeds, and see what is happening. What keeps me … Continue reading
Posted in environment, media framing
Tagged communication, environment, green, journalism, new media, nonprofit, public relations, sustainability
4 Comments
How to Engage Online Communities
A recent article claiming that 84 percent of one’s Facebook page fans are lurkers raised an interesting question for me. How does one get communities to “gel” online? What are some of the tricks of the trade that help web … Continue reading
Posted in journalism, technology
Tagged communication, Facebook, information architecture, marketing, online communities, site maps, Twitter, web design
Leave a comment
Science Communication Toolkit: Part 1: Catching Their Interest
When teaching people about science online, what tools should you have in your toolbox? Science communication, at its best, cuts past popular intimidation about science and math to reach any audience. This video shows why it’s important to make science … Continue reading
Posted in science communication, storytelling, work experience
Tagged communication, education, media, multimedia, science
Leave a comment
Translating Science Is Translating Culture
When I jazz information up to present it in this blog, I’m aware translating science can be risky. When I started introducing myself as a journalist at parties, some people backed away. There’s a perception that professional communicators aren’t trustworthy … Continue reading
Posted in journalism, science, science communication, work experience
Tagged communication, culture, science, society, writing
Leave a comment
Social Media Make Science Writing a Two-Way Conversation
Social media are changing the dynamics of science communication. If you visualize communication as a flow chart, the arrow is no longer pointing in just one direction. Here are some examples. User interface design research shows how much readers appreciate … Continue reading
Posted in journalism, marketing, science, work experience
Tagged communication, science, social media, technology, writing
Leave a comment
How to Add Zest to Your Website
Last week, I had a coffee chat with a communications professional who reads this blog. She suggested I write a post about user interface design. I jotted down the idea and let it percolate for a few days. When I … Continue reading
Posted in humor, marketing, work experience
Tagged communication, technology, user experience, web design
3 Comments
