About this Blog
Environmental stories are everywhere - from the chocolate we eat to the TVs we watch. I use this blog to show how science communication matters in everyday life.
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Tag Archives: communication
“What is the main lesson you’ve learned from trying to target specific audiences in your climate work?” David Minkow, who edits content for Climate Access and the Social Capital Project, asked me this question recently. In three words, my response is: … Continue reading
Sometimes the act of simplifying jargon can be very amusing. At the American Association for the Advancement of Science 2013 Annual Meeting this week, one of the presenters cited this xkcd comic strip with a down-to-earth illustration of a space shuttle. … Continue reading
How can nonprofits build diversity awareness into their communication? There are no easy answers. But I find it helps to think of diversity-friendly communication as a tapestry. If you weave diversity awareness into each aspect of your outreach, you’ll see … Continue reading
This post is a response to a question I received from Climate Access. How does one put a human face on images of global warming? Local images engage audiences. In recent years, lack of locally relevant images and stories has … Continue reading
Sometimes I joke that sifting through environmental news is a forbidding task. Depending on what is going on in the world, it can be intimidating to log into Twitter, visit RSS feeds, and see what is happening. What keeps me … Continue reading
A recent article claiming that 84 percent of one’s Facebook page fans are lurkers raised an interesting question for me. How does one get communities to “gel” online? What are some of the tricks of the trade that help web … Continue reading
When teaching people about science online, what tools should you have in your toolbox? Science communication, at its best, cuts past popular intimidation about science and math to reach any audience. This video shows why it’s important to make science … Continue reading
When I jazz information up to present it in this blog, I’m aware translating science can be risky. When I started introducing myself as a journalist at parties, some people backed away. There’s a perception that professional communicators aren’t trustworthy … Continue reading