Female solar installerConversations about diversity in journalism seem to move forward in fits and starts. Often, I see journalists who write about science, technology, engineering or math devoting a lot of Twitter bandwidth to their frustration about the lack of representation of female and minority writers in our field.

The Atlantic has attributed the news industry’s overall lack of diversity to journalism’s financial crisis.

In response, I’ve written this blog post to share insights based on my experiences of running a relatively diverse environmental newsroom.

This newsroom is at Yale Center for Business and the Environment. It is staffed by a paid team of around 35 graduate students. They are expanding their science writing skills and subject-matter expertise. They produce articles, videos and podcasts for two sites that operate in parallel. The sites are covering environmental finance related to ecosystem conservation and clean energy.

Both sites produce solutions journalism that helps environmental industries grow by analyzing their failures and successes. We provide a third-party perspective, publishing hard news, analyzing the latest trends, and following detailed newsroom guidelines.

As of the end of 2015, 29.7% of the students on our team were people of color. (This compares to a 2014 average figure of 13.3% for reporters at daily newspapers, which is much less than the corresponding 37.4% of the entire United States population. These statistics were quoted by Columbia Journalism Review.)

At the same time, 54% of the students on our team were women. (Nationally, according to a 2013 report by Media Matters for America, women comprise 38% of news reporting staff. This figure has remained level for over a decade. As of 2013, the national overall population average was 51%.)

Most of the writers we hire have college degrees in science or engineering. They are usually new to journalism.

Women and people of color play key roles on both leadership teams.

Both of our sites were started through partnerships with nonprofits. I developed the first site in 2012 at Clean Energy Finance Center, a small national NGO. The site’s performance led to Yale University sponsoring the project and expanding it. Then, our team collaborated with a second NGO, Conservation Finance Network, to create a similarly structured site in partnership with them in 2015.

My experiences with these sites led me to think about what can make news websites inclusive of diverse perspectives. I explored these ideas by developing the list below.

How can we attract writers from a range of backgrounds to our websites? Here are some observations based on my experiences.

Content

  1. Start publishing articles that are relevant to groups whose voices are not already being heard. Keep an eye out for pitches and story concepts about them. Publishing these stories will attract contributors who have relevant expertise. One can make a strong argument that this is essential if your publication wants to provide quality coverage that reflects the existing diversity of the United States and supports democracy. This focus can also make it possible for your team to get the scoop on more original ideas. In my case, the websites I edit have an internationally and regionally diverse scope. This has resulted in us publishing articles about energy access in developing nations. We’re also covering communities that are off the beaten path in our field. For example, I wrote about an Amish and Mennonite community in Iowa that participated in an award-winning solar program. We have also been covering the Caribbean and Mexico sometimes. The Spanish speakers on our team have assisted us with this.
  2. Consider expanding your health-related coverage. Environmental communication research suggests some underrepresented groups may find health-related articles compelling. Within other science beats, there are different health controversies journalists can explore. Both of the websites I edit are publishing articles about climate resilience. We are looking into survival issues in multifamily housing for low-income communities. We are also writing about climate resilience through stormwater management in diverse urban environments.
  3. Evaluate multimedia’s potential. If you want to appeal to millenials or diversify your audience in other ways, video and audio may increase your reach. Podcasts can also have a broad appeal. We’re finding that our readers are motivated to listen to audio.

Language

  1. Make your publication concrete, relevant and readable. Keep sentence and paragraph lengths manageable. Use words that are not too arcane. Don’t strive to impress readers by being obscure or abstract. Obscurity is not a virtue on the Internet, where even readers with Ph.D.s will scan your articles rapidly. Readers want to know the relevance of articles right away.
  2. Eliminate belittling language about class, gender and race. Avoid publishing articles that talk down to people of various backgrounds. Look at how your website frames the lives of people whose background differs from that of your writers. For example, if your website perpetually refers to students from urban high schools in negative terms, people from similar backgrounds may not want to pitch articles to you. Issues like this have been addressed by the creation of minority-oriented publications in the past.
  3. Encourage writers to use their own voices and propose articles related to their interests and experiences. Don’t homogenize your publication. I’ve seen that if writers feel more comfortable being expressive, they will produce better work on average, regardless of their backgrounds.

Cost

  1. Pay your writers competitively. It is tempting to opt out of journalism if one does not come from an affluent background and is having difficulty paying one’s bills. According to The Guardian, expecting interns to write for free will most likely decrease the diversity of your job applicants. So will expecting writers to produce unpaid or underpaid content.
  2. Locate your office in an area with a manageable cost of living. If rents are sky-high, allow writers to work remotely or consider moving your office.
  3. Offer benefits if possible. Assuming that freelancers can easily absorb their own health expenses is a common habit in this industry. However, it may be reducing the diversity of news sites. Depending on the budget of your site, you may or may not be able to provide benefits. Lack of health insurance may filter out writers who are not able to obtain access through their spouses. This is an issue that could be resolved by industry organizations seeking to obtain group discounts on insurance.

Integration

  1. Be relatively friendly online and offline, even if you are busy. If you have a forbidding persona as an editor, people from underrepresented groups may be reluctant to approach you with their ideas or pitches. I make a point of being accessible and talking with journalists online. Doing this gives me the opportunity to learn new skills, get the pulse of the industry, and listen to useful conversations. I mentor other journalists from time to time, but try not to overcommit.
  2. Seek out sources from underrepresented groups. This can expand your dialogue with them and the writers they know. Journalists from these groups will see this interaction and may become interested in pitching. This may broaden the ideas you cover, which can benefit your publication. According to an article from Society of Professional Journalists, this can help to make your publication representative of the larger community. I am reaching out to some new sources this spring and summer to look for story ideas.
  3. Expect your writers to have varying lifestyles and social views. For example, when working with writers on your team, be aware of diversity in their family situations, religious views, social circles, and diets. Nothing says “we don’t want vegans on our team” like hosting an event at a restaurant that only serves steak and seafood. The reverse is also true; don’t assume that all of your writers are into health food unless that is the topic of your publication.
  4. Connect with organizations for minorities in journalism as your schedule allows. You can use these connections to recruit contributors. You can also ask members of these groups for informal feedback about your beat and your publication. This can give you ideas about how to improve what you are doing and reach new audiences or sources. I am following the #divsciwri Twitter hashtag to see what people are saying about diversity in science journalism. I am also observing some diversity-related conversations about media entrepreneurship on Facebook and elsewhere.

I would welcome comments from other journalists about how these ideas can be exported to larger news operations or adapted for your own sites. If you are inspired to write blog posts or articles that build on any of these questions, please contact me via Twitter or LinkedIn to let me know. This post is intended as a starting point for conversation.

 

When you can’t traipse around the United States to travel to two months of journalism conferences, what do you do? This fall, I listened in via Twitter and collected the advice that I found. I attended one of these conferences in person as well.

Here are some of the best morsels of information that I gleaned from this fall’s harvest of journalism conference tweets. Enjoy!

Wheat harvestThese tweets are from the following conferences:

#editors3D – American Society of Newspaper Editors

#SEJ2015 – Society of Environmental Journalists

#SciWri15 – National Association of Science Writers

#ONA15 – Online News Association

#LION15 – Local Independent Online News

#NENPA2015 – New England Newspaper and Press Association

Overview

Surround yourself with friends in the industry. It can really help you. #ONA15failfest #ONA15
.@cephillips‘s @StanfordJourn class, along w/ @BallState & @SJSU, produced a site covering #Editors3d this weekend: http://bit.ly/1M27zB1

The (very unofficial) blog of ONA15. Blog: bit.ly/ONA15_LA #ONA15

Takeaways from the Reshaping Social Newsgathering panel w @acarvin, @mjenkins, and @Niketa Blog: bit.ly/ONA15_LA #ona15

#ONA15 Said it before and will say again, @ONAConf‘s commitment to represent women, LGBT and people of colour is exemplary. Thank you.

Brands

MT @tomlevenson: RT @swannoelle: It is editors’ perception of who you are as a writer that determines the assignments you get.

RT @cbquist: “How writers see themselves may not be the way that the rest of the world sees them. “ @scicurious #Bwordsciwri #sciwri15

RT @swannoelle: Your narrative style can be a brand that is applied to a variety of beats. #Bwordsciwri #sciwri15

Newsroom Management

MT @wearehearken: Resources galore for community engagement strategies! From my #ONAcomm session http://bit.ly/ona-engage

Here’s @pewresearch‘s report about online harassment: pewrsr.ch/1rfpq7 http://ow.ly/TB0F5V #ONA15

RT @rosybattaglia: RT @ONA: .@Poynter on our new Build Your Own Ethics tool: http://bit.ly/1G5Auw5  #ONAethics #ONA15

Think about email newsletter as a product. Who is your audience? What problem are you trying to solve? –@millie @gregory #ONA15

Praise your writers. That’s a parenting technique and an editing technique. And pay ’em well. @robinlloyd99 #sciwri15 #editing2015

RT @itsren: Finding funders is like dating — you just need to find the right people who will sit down and connect with you. #LION15

RT @itsren: If you can’t beat your competitors to the punch, try to be more comprehensive and credible. There’s no value to the same junk.

Accuracy and truth suffers when [your] media relies on freelancers and inexperienced journalists and competes with viral news. #editors3D

Media startup founders listen up: “Do just one thing really well” says @farano #editors3D

RT @lionpubs: Partner to get your journalism spread to a bigger audience, improve branding and reach funders, says @LyleMuller #lion15

RT @palewire: ICYMI: Today we released this new free and open source @WordPress tool for news archiving at #ONA15. Talk: http://bit.ly/wordpress-memento-talk … Code: http://pastpages.github.io/wordpress-memento-plugin/ …

Love this insight from @tseelig : One of most powerful things you can do is question the questions you ask. #editors3D

Hey, millennials read, care, pay for news. Yet another prezo tells us what we better already know @tbr1 #editors3D

Editors

@tseelig says you need to inspire others to innovate. Editor challenge is to inspire trained skeptics — journos. #editors3D

“Long stories are still read, people.” – @DrMarioRGarcia #NENPA2015

“You have to think of how your readers use your information.” – DrMarioRGarcia #NENPA2015

“Many of these editors are still in the past.” – Mario Garcia #NENPA2015

“The era of at-a-glance journalism has arrived.” – Mario Garcia #NENPA2015

A good editor suggests wording / phrasing but leaves it up to the writer to make the changes. #sciwri15

.@laurahelmuth: As editor, be aware of the power balance. #sciwri15 #editing2015

To be an editor, you have to have a high tolerance for meetings @laurahelmuth #sciwri15

When The New York Times introduced bulleted lists in 2015, “I thought it was a moment to celebrate.” – @DrMarioRGarcia #NENPA2015

Um, love. People like long stories via @tbr1 #editors3D #readtoyourkids

“Just because it’s short doesn’t mean it’s bad for you.” – @koci on mini-narratives #editors3D #thinktofu

RT @aconnersimons: Make sure writers still feel in control of their words, says @areesesantafe. #sciwri15 #editing2015

RT @aconnersimons: .@robinlloyd99: journalists often don’t realize how helpful it is to write a story outline. #sciwri15 #editing2015

RT @bobfinn: .@JamieShreeve: Can’t expect writers to write the story you would have written.#editing2015 #sciwri15

RT @ashleybraun: Editors should help the writers rediscover the joy of the story that first inspired it, says @laurahelmuth #sciwri15

MT @KashaPatel: On science editing: “You have to know when to impose your vision on the story and when to back off” –@JamieShreeve

RT @bradscriber: RT @bobfinn: .@laurahelmuth: As an editor you have a huge responsibility not to let a writer embarrass himself/herself.

Diversity

If your community is getting browner & your newsroom is getting whiter your bottom line will get redder. @RussContreras to #editors3D #ASNE

The touchstone of diversity training in newsrooms is Dori Maynard’s Fault Lines. Required reading for journos mije.org/faultlines #ona15

Of about 2200 members of @ScienceWriters, 89% are white. We must be active on seeking diversity. #sciwriwomen  #sciwri15

Q: How often are women used as sources in journalism? A: not often enough #sexisminsciwri #sciwri2015

“Diversity is the only way for us to be competitive right now,” @mitrakalita tells newspaper orgs @ #editors3D

.@drmariogarcia: Millennials need to mentor their bosses. #nenpa2015 @nenpa

.@mitrakalita: Don’t let anyone be the only one talking about diversity in hiring in your newsroom. #editors3D

MT @ejwillingham: Says @deborahblum: “monoculture isn’t good for anything and that includes the profession of journalism”

RT @juliebastuk: RT @ejwillingham: The Freelance Writer Bill of Rights is here: http://sciencewritingsummit.org/freelance-writer-bill-of-rights/ … #sciwriwomen #sciwri15

MT @apoorva_nyc: RT @NidhiSubs: For internships: Hire outside of your immediate pool. Contact @culturedish @WritersofColor etc to advertise

MT @fkwang: RT @DrMRFrancis: .@apoorva_nyc : don’t underpay interns. That alone opens the pool to far more applicants. #sciwri15

MT @DrMRFrancis: .@apoorva_nyc : trade magazines are much friendlier to non-white writers. Pipeline privileges white people. #sciwri15

Another piece of advice for editors: Bring up diversity all the time. @mitrakalita speaking to #editors3D

RT @sciencesense: People fear the things they don’t understand– Mark Johnson #sciwri15

Reporters

RT @preetinmalani: RT @laurahelmuth: Re: #sciwri15 #editing2015: Are You a Writer or an Editor? Part I: The Writers http://www.theopennotebook.com/2013/01/15/should-you-be-a-writer-or-an-editor-part-i-the-writers/ …

MT @science_eye: RT @bradscriber: Here’s the Open Notebook post, How Not to Pitch, that @robinlloyd99 mentioned http://bit.ly/1jVN6kN

Also not brought up yet: What about COIs stemming from unpaid activism? #sciwri15

StrawberriesWe’re honored to have won an #ona15 award for our investigation on the Dark Side of the Strawberry! Read it here: revealnews.org/article/califo…

RT @DrMRFrancis: No shame in wanting to be paid reasonable money for doing quality work. Repeat this, loudly, over and over. #sciwri15

#Sciencewriters must get out of usual environment/office; shoe leather reporting required – @marynmck #otherstories

MT @JoAnnaScience: Here’s an essay by @SorenWheeler about keeping humor in your science writing http://www.lastwordonnothing.com/2012/06/05/guest-post-make-me-feel-something-please/ …

MT @arconklin: Burkhard Bilger types his sources’ responses while interviewing, leading to awkward pauses and quote gold. #sciwri1

RT @scienceengage: You can write the absurd but find its significance, and you can write about something serious and make it absurd

On how to interview: Be real with subjects, like w/friends in a bar. Model your own authenticity to elicit theirs. #HumorNASW15  #sciwri15

MT @alizardx: RT @JoAnnaScience: “humor works when it humanizes, when it levels the playing field,”- @SorenWheeler #sciwri15 #HumorNASW15

RT @scienceengage: You can be funny and respectful towards your subject #sciwri15

RT @marcabrahams: RT @AjSolliday: From @MarcAbrahams: Describe the unexpected clearly. It’s funny. #HumorNASW15 #sciwri15

RT @lillianhwang: RT @ErinPodolak: Reporting is an “opportunity to engage with people’s complexity” says @marynmck #sciwri15

“These are the best of times to be a storyteller.” – @DrMarioRGarcia #NENPA2015

MT @LizDrogeYoung: Women far less likely to be expert scientist sources in stories #sciwriwomen

RT @koriosc: RT @laurenkwolf: Fact checking is not a punishment. It’s protecting your work–Brad Scriber #sciwri15

RT @managewski: Acknowledge that you’re a journalist, but also a person. – @kimfox #ONA15 #ONA15failfest

Technology and Multimedia

In @saraquinn research, audience spend 50% more time with professional images over amateur images. #editors3D

Another great #ONA15 find: a free guide for verifying photos and videos by  @firstdraftnews medium.com/1st-draft/are-…

How to handle the haters on social: kill ’em with kindness #ONA15

You can get the 2016 edition of our annual trends report here: https://goo.gl/DDsulZ  #ona15

More on bots in the newsroom – “Should journalists worry?” bit.ly/1gYCmAh @ONANewsroom #ONA15

“I’m surprised at the number of people in newsrooms who do not have a Twitter account.” – @DrMarioRGarcia #NENPA2015

RT @millie: If you read one thing about push notifications, read @lauraelizdavis‘s very smart piece http://www.buzzfeed.com/lauradavis/hope-you-appreciate-this#.atkjY6Vgn … #ona15

RT @DavidHo: From #50Apps at #ONA15 – Our technology is meaningless without the humanity that gives it purpose.

With the advent of mobile, “computers are going the way of print.” – @DrMarioRGarcia #NENPA2015

Use images to “get the reader into the story.” – @DrMarioRGarcia #NENPA2015

.@drmariogarcia: 1/3 of news team will not get on digital train. #nenpa2015 @nenpa

MT @AnnaNowo: .@abexlumberg on podcast funding: team up with people as creative at the business side as you are creative at the journalism

“Social media is not a broadcast platform.” – @NoahBombard #NENPA2015

Science Journalism

MT @kari_choi: RT @ensiamedia: New to science writing? Interested in environmental journalism? Check out Ensia’s mentor program (we pay!)

Imp’t from @JoelAchenbach: Journalists need to be aware of hyping findings, be knowledgeable about reproducibility in science #editors3D

#sciwri15 So many political issues have become so tribalized that it’s a waste of time to talk facts #globalwarming

In fight against poverty, “the truth is often uncomfortable.” Our job as science writers: to seek the truth without fear or favor #sciwri15

RT #VJin140: #sciwri15 award for #longform science reporting goes to #insideclimate team: insideclimatenews.org/fracking-eagle… https://t.co/qwE

Love this wonk translation from @susangoldberg: “how to fix it and how to live with it” – not “climate mitigation & adaptation” #editors3d

Thank you. “We need more political reporters who are comfortable with science reporting.” @MichaelOreskes #editors3D

Thx @CleoPaskal for shout-out for @NewSecurityBeat! #sej2015 Also see @CntrClimSec #climatesecurity 101 http://bit.ly/1R2KcoJ

@burkese Q&A on nexus of energy, natl security, & climate & its impact on the armed services http://ow.ly/TekuF  #SEJ2015

RT @00sarrett: RT @fenellasaunders: #sciwri15 data journ w @leHotz: lidar map of NYC for solar power potential.

Can we expect environmental journalists to connect the dots between biodiversity and climate change? #SEJ2015 @1earthok

LOL. RT @leiashotfirst: RT @raminskibba: Aaronson: “Black holes are like Vegas: what happens there, stays there!” #sciwri15 #blackholefail

ICYMI: @erikvance on ethical quandaries for science writers – good followup to the debate at #sciwri15 via @TheLWON: http://ow.ly/TB0F5

RT @lizdrogeyoung: RT @susannakohler: Hedge words = the error bars of science writing. #factcheck #sciwri15

How can nonprofits build diversity awareness into their communication? There are no easy answers. But I find it helps to think of diversity-friendly communication as a tapestry. If you weave diversity awareness into each aspect of your outreach, you’ll see better results than you would if you tacked it on at the end.

That’s the approach my former coworker Dr. Sherrill Sellers recommended when we wrote the CIRTL Diversity Resources. Although the Diversity Resources were written for university instructors, nonprofits can use similar approaches. I recommend checking out our case study collection if you are thinking of organizing facilitated conversations about diversity.

When we were producing the Diversity Resources, we sifted through many university workbooks on creating welcoming climates. We found that a band-aid approach to diversity-friendly communication may be a step in the right direction, but it is just a step. More needs to be done.

After the Be the Media! conference in Boston on Dec. 6, I wrote the following list of questions to help organizations communicate inclusively. Items 1, 2 and 6 are partly based on comments by our facilitators, Elena Letona and Kathleen Pequeño.

  1. Whom do you ask for their opinion? If you look at whose voices are absent from your decisions, you may find some gaps. Consider having conversations, surveys and focus groups to include unheard stakeholders. For example, if you are working on an environmental issue in a low-income community, remember to ask for community feedback. This is especially important if there is a language barrier.
  2. Are your communication channels working? Make sure not to rely exclusively on the Internet if you want to reach a diverse base of potential supporters. Consider mobile-friendly websites and phone apps. Low-income young people often browse using their phones. Test drive new approaches to see what works.
  3. Is your communication jargon-free, easy to understand, and interesting? Remember, your audiences are not required to listen to you, even if you’re communicating vital health information about disease prevention or disaster awareness. Think about the style of language you’re using. If you use research language with non-specialists, your message may be ignored or misinterpreted. Ask your audiences for feedback.
  4. Is your message relevant? Why should your audiences care about the issues that matter to your organization? If you get to know them and learn what matters to them, your communication will be much more on target than it would be otherwise.
  5. Have you stepped outside your office to visit your audiences lately? How well do you know them? The more you develop  relationships, the better your communication will be.
  6. Have you considered partnering with or hiring messengers from underrepresented groups? Try crowdsourcing media, inviting people to tell their own stories via videos or blogs, and asking questions to draw out answers. You can use the results to develop stories for funders, decision makers, and media.
  7. Do you ask for constructive criticism? If you only focus on positive stories, you won’t see the roots of problems.
  8. Are your events, jobs and internships accessible to people who earn less than a middle-class income? Holding fundraisers with lower ticket prices, reducing reliance on alumni networks for hiring, and paying interns who can’t afford to take unpaid internships are three steps you can take to make your organization more welcoming.

Weaving ideas like these into your communication and outreach can help you develop real relationships with communities rather than being seen as an outside agency. The more you make your communication two-way – listening, respecting community comments, and taking an interest in others – the better your results are likely to be. Seek to understand before seeking to be understood.


This post won’t be complete until I invite you to follow me on Twitter and like my Facebook page.

Orion Magazine hosted an online meeting, “Bringing Cultural Diversity to the Environmental Movement,” on June 19. The speakers set the stage for the conversation by talking about alienation. They’ve noticed a culture of subtle silencing, unintentional exclusion, and institutionalized discrimination in the environmental movement which shuts down the contributions of people of color.

When environmental professionals of color meet one another, said presenter Marcelo Bonta, they begin telling stories about their innovations which have not been accepted by their employers. They also talk about the social exclusion they experience regularly.

“I always feel like an outsider,” Bonta said. He founded an organization, Environmental Professionals of Color, to provide a structure where environmentalists of color can connect with one another and advise organizations about diversity.

This bleak environment still exists despite a backdrop of increasing diversity in the United States. 2011 was the first year since the country was colonized when more ethnic minority children were born here than white children. This trend is likely to continue and could affect the long-term viability of the environmental movement in the United States. If environmental organizations do not diversify, social justice organizations may end up taking on their responsibilities.

Minority communities do take an interest in environmental issues, careers and activities, Bonta said. Since environmental groups and degree programs are failing to connect with minority communities, social justice organizations have stepped in to fill this role and are engaging in sustainability and environmental justice efforts.

One of the presenters, Ginny McGinn, leads a retreat called Young Leaders Reimagining Conservation where she encourages environmentalists to examine issues of privilege and race. The program is based at the Center for Whole Communities. Half of the attendees at the retreats are environmentalists of color.

Retreat photo

Monica Smiley, executive director of Tualatin Riverkeepers  in Oregon, says the retreat was one of the most profound experiences of her life. “It really lit the fire,” she said. She returned to Oregon determined to diversify her organization’s staff, board and outreach. Tualatin Riverkeepers is in a watershed region with a mostly Latino population; Smiley resolved to reach out to Latinos and include them in environmental programs and decision making.

From Bonta’s perspective, linking sustainability to equity will open the doors of the environmental movement to more diverse points of view – a change which he feels is urgently needed. “That’s the future – not just of the environmental movement, but society in general,” he said.

“Conserving [and] preserving the environment is also about people,” McGinn said. “Van Jones really got it once he began to connect the dots.”

McGinn pointed out that environmentalists understand the value of biodiversity; diversity of background and opinion is just as valuable as biodiversity, from an organizational standpoint. “Diversity is what creates a healthy environment,” she said.

To listen to the audio recording of the event, visit the Orion Magazine multimedia website.

Reading Unscientific America was an eerie experience for me. This book is more disturbing than most of the news I read online.

What bothered me most wasn’t the waning support for science research and science journalism. It wasn’t the social distance separating scientists from most people in the United States, either… although that is part of the problem.

Because of my experience writing about diversity and science, I took the ideas a step further and reached a disturbing conclusion. When they avoid communication, outreach and interdisciplinary thinking, science organizations may be unintentionally and effectively excluding a very large fraction of the population: women and people of color.

I don’t think it’s a coincidence that some minority-serving universities in the United States base 20 percent of science professors’ tenure evaluations on community service. At other universities, that expectation would be unusual.

Some research says women turn away from science majors because they don’t believe scientists help people. This stereotype isn’t true; anyone who watches TV shows like ER or CSI will see science majors saving lives.

Image of a man with a laptop
Science doesn't necessarily look like this.

If the dominant message says scientists don’t care about the rest of the public, that could contribute to public apathy about science funding. The authors of Unscientific America make a persuasive argument that we should train scientists to do outreach – and fund full-time jobs for them in that field later.

Here is the message I’m concerned could be countering attempts to diversify the science workforce:

If you enjoy communicating or want to contribute to your community, don’t choose a science major.

I blog about the personal, everyday relevance of science because I know these stereotypes don’t reflect reality. In one new industry – green technology – there are signs that women are taking an interest in science because they see their work as a social contribution.

Science is everywhere. It is relevant. It changes the world around us all the time. Science is everyone’s story.

Because I’m interested in starting conversations that help people reach beyond their usual social circles, I’ve been thinking about ways to change how groups interact.

I’m inviting people to comment here with ideas and resources.

What are some strategies you use for making online and offline conversations more welcoming and less polarized?